Read More

Updated: May 22 2017

Our purpose

To build the power of the University of Arizona name and capacity to achieve its ambitious goals as Arizona's land-grant university.

The resources on this brand portal will help you:

  • Execute UA’s market position
  • Differentiate UA and your college or department from competitors
  • Resonate with our audiences so you attain your business goals

Together we paint a clear picture of what UA is and what it stands for. We align our voices and authentically tell our unique story, our vast knowledge of opportunities and successes, distilled into clear experiences for the benefit of our audiences. We accept the challenge to show existing and potential stakeholders how they are a part of UA’s future, driven to go beyond boundaries to enrich our world.


Great brands don't just happen

Strong brands are built on clear positioning and a great story. They are built over time, leveraging resources and talent for efficient and consistent expression of identity and value. The vitality that we build into the UA brand will benefit the University well beyond our time here.

Our brand defines the relationship between UA and our stakeholders and differentiates us from other higher education institutions. Our brand equity is the power of our name and reputation to attract students, talent, funding, to maximize our impact, and to remain competitive. We work to maximize the potential of both.


News from Marketing Communications & Brand Management

July 29, 2016


Last summer, we hosted the 2nd annual UA Marketing Symposium, and enjoyed sharing successes and our path forward with the whole UA marketing community.

For those who attended, we thank you, and hope you found the day informative and inspiring. We are planning 2017's summer symposium and look forward to an even more inspirational and useful day.

Together, we will accomplish great things. Like moving from "Brand Compliance" to "Expressing the Brand." As we craft positioning platforms and leverage our on-campus talent, we will be the first university to collaborate in this way. The power of our UA brand will grow exponentially. The road ahead is challenging and exciting. Let's keep this momentum going!

You will find symposium content on this site under "Downloads," and you may have already noted new tools in the menu above.

Thank you again for everything you do.

Your UA Marketing & Brand Management Team

Trademarks & Licensing

If you are creating a promotional product (such as t-shirts, bags, mugs, solar-powered cars, spaceships, etc.) that includes a trademark of the UA such as the "Block A", contact Trademarks & Licensing. 

The mission of the Department of Trademarks & Licensing is to protect, promote, and enhance the image of the University of Arizona. The office protects the appropriate use of those trademarks, service marks, logos, and insignias that have come to be associated with The University of Arizona.