Color

Updated: December 10 2015

Beyond our logo, color is the most recognizable aspect of our brand identity. These colors reflect our heritage, our pride, and our location in the Sonoran Desert. Use these colors appropriately to make sure our materials show a cohesive University of Arizona brand. 

Note: It’s important to maintain a sense of hierarchy, balance, and harmony when applying our colors. Our palette is extremely flexible, but tasteful restraint should be applied. 

Note: The strength of our color palette is its flexibility, which allows for great variety. As you build color combinations, take care that they always reflect the University of Arizona’s brand, and not those of competitor institutions. 

 


UA Red

UA Red (PMS 200 C)

UA Red is similar to the crimson colored red dye extracted from the cochineal, an insect that lives on prickly pear cactus.

Indigenous tribes of Arizona have used cloth dyed with cochineal for over 200 years.

UA RED (PMS 200 C)

#AB0520

rgb (171,5,32)

coated cmyk (18,100,83,8)

uncoated cmyk (18,100,83,8)


UA Red Tints and Shades

+60% WHITE

#DEA094

rgb (222, 160, 148)

+30% WHITE

#CC665E

rgb (204,102, 94)

UA RED (PMS 200 C)

#AB0520

rgb (171, 5, 32)

coated cmyk (18, 100, 83, 8)

uncoated cmyk (18,100, 83, 8)

+30% BLACK

#8F1124

rgb (143, 17, 36)

+60% BLACK

#63000B

rgb (99, 0, 11)

Note: When using UA primary and secondary colors together, avoid combinations that may be confused with our peers.


Arizona Blue

Pantone reserved this blue for the University of Arizona.

Pantone Coated color formula:

  • Pantone Process Blue 58.20
  • Pantone Rubine Red 28.10
  • Pantone Process Black 13.70

Pantone Uncoated color formula:

  • Pantone Process Blue 55.162
  • Pantone Rubine Red 28.612
  • Pantone Process Black 16.226

PMS ARIZONA BLUE

#0C234B
rgb (12,35,75)
Coated: cmyk (100,71,0,58)
Uncoated: cmyk (100,71,0,50)

Arizona Blue Tints and Shades

+60% WHITE

#7B89AE
rgb (123, 137, 174)

+30% WHITE

#395180
rgb (57, 81, 128)

PMS ARIZONA BLUE

#0C234B
rgb (12, 35, 75)

+30% BLACK

#00194A
rgb (0, 25, 74)

+60% BLACK

#000136
rgb (0, 1, 54)

*When using shades, be careful not to look like a competing school.


What not to do with our colors

ASU

+30% BLACK

SAND

NAU

PMS ARIZONA BLUE

SAND


Secondary Palette

The secondary palette is meant to represent various aspects of the Sonoran Desert, as well as our youthful energy and diversity. These colors can take the lead occasionally, especially inside a larger document, or with an audience more familiar with the UA brand. They should, however, always be supported with color from the primary palette.

Note: Sand cannot be used in close proximity to Arizona Blue (100% to 70%) or UA Red 160%

 

CACTUS

#5C8727

rgb (92, 135, 39)

cmyk (49,0,100,39)

SKY

#84D2E2

rgb (132, 210, 226)

cmyk (45,0,10,0)

RIVER

#076873

rgb (7, 104, 115)

cmyk (90,45,46,17)

SAND

#F19E1F

rgb (241, 158, 31)

cmyk (3,43,100,0)

MESA

#B75527

rgb (183, 85, 39)

cmyk (21,77,100,10)

BRICK

#4A3027

rgb (74, 48, 39)

cmyk (50,69,72,59)


Neutral Palette

The neutral palette is meant to support both the primary and secondary colors, and to act as a grounding element. Each color was chosen to work especially well with its related parent color in the secondary palette. These neutrals work especially well as accents or background color washes, and can even be incorporated by using a color-matched paper stock. They may be used as more than accents in more formal communications, such as materials directed at alumni or donors.

 

LIGHT CACTUS

#CFE0D8

rgb (207, 224, 216)

cmyk (18, 4, 15, 0)

LIGHT SKY

#C8D9D8

rgb (200, 217, 216)

cmyk (21, 7, 13, 0)

LIGHT RIVER

#B6BEC1

rgb (182, 190, 193)

cmyk (29, 19, 19, 0)

LIGHT SAND

#FCE1B6

rgb (252, 225, 182)

cmyk (1, 11, 31, 0)

LIGHT MESA

#FAE7D8

rgb (250, 231, 216)

cmyk (1, 9, 13, 0)

LIGHT BRICK

#E6E3D9

rgb (230, 227, 217)

cmyk (9, 7, 13, 0)


Color Shift

COLOR SHIFT 

Color shifts are a simple and subtle way to evoke the incredible sunsets and skyscapes we have in Tucson. They are also a great way for UA Red and Arizona Blue to work together in large fields, without creating a sense of eye vibration. Colors used to create a color shift should never extend beyond one family (such as reds or blues). The primary tints and shades and the neutral palette work especially well for creating color shifts with the primary UA Red and Arizona Blue. 

Note: You can vary the intensity of the color shift by using colors that have more or less contrast. (For example, a dark green to a light green will have a more intense contrast than a light green to a yellow.) 

Use color shifts sparingly — as the saying goes, less is more. Don’t use more than one color shift in a spread, and limit the use of color shifts to a cover and one or two spreads in a particular piece. 

A color shift can also be used as a transparency over a photographic texture to add visual impact to a layout. The texture image can be either full color or black and white. Avoid placing color shifts over people and faces. 

ARIZONA BLUE -> +30% WHITE

ARIZONA BLUE -> +30% BLACK

UA RED -> +30% WHITE

UA RED -> +30% BLACK


Using Our Colors

The following sections break down the entire palette to show how color combinations can be used successfully. They’re all different, but each still maintains the character and emotion that is the University of Arizona. Each color combination is made up of bands that help guide the ratio of each color. This isn’t meant to be a precise mathematical system; rather, it’s intended to give an idea of relative use. 

Note: This chart is a guide for the mood each color conveys on a communications piece. Colors can range from celebratory to reserved, or from heritage to unexpected. 


Sample Color Palette: The VIP

ARIZONA BLUE

UA RED +60% BLACK

LIGHT BRICK

LIGHT RIVER

WHITE

ARIZONA BLUE +30% BLACK

UA RED

SILVER

LIGHT RIVER

WHITE

ARIZONA BLUE

UA RED

LIGHT RIVER

WHITE

SAGE

SILVER

WHITE


Sample Color Palette: The Innovator

ARIZONA BLUE +30% BLACK

UA RED

LIGHT RIVER

RIVER

WHITE

ARIZONA BLUE

UA RED

LIGHT MESA

BRICK

SAND

WHITE

ARIZONA BLUE

UA RED

LIGHT BRICK

LIGHT RIVER

RIVER

BRICK

WHITE

ARIZONA BLUE +30% BLACK

UA RED +60% BLACK

LIGHT RIVER

RIVER

SAND

WHITE


Sample Color Palette: The Fan

ARIZONA BLUE

UA RED

LIGHT BRICK

WHITE

ARIZONA BLUE

ARIZONA BLUE +30% BLACK

UA RED +60% BLACK

WHITE

UA RED

UA RED + 30% BLACK

UA BLUE + 30% BLACK

LIGHT RIVER

WHITE

UA RED

ARIZONA BLUE

WHITE


Sample Color Palette: The Culture Hound

ARIZONA BLUE +30% BLACK

ARIZONA BLUE

SKY

MESA

WHITE

UA RED

ARIZONA BLUE

LIGHT BRICK

CACTUS

RIVER

SAND

WHITE

UA RED +60% BLACK

ARIZONA BLUE

SKY

RIVER

LIGHT RIVER

SILVER

WHITE

ARIZONA BLUE

UA RED

LIGHT MESA

MESA

WHITE